Kitchen & Company – Website Redesign

Kitchen & Company’s website was one of my greatest challenges and accomplishments while working at Calvert Retail.

With over 12,000 SKUs and every item loaded to the website, I worked directly with WebLinc to create an optimal online shopping experience for our guests.

My role directly included:

  • Graphic design elements implemented on the main page (main slider images, tool bars, icons, etc)
  • Product management including uploading products, writing descriptions, manually matching related products, and optimizing SEO/meta tags on each item
  • Implementing in-store only vs online availability
  • Creating and monitoring all discount product codes
  • Establishing and monitoring all SEO campaigns on Google AdWords and Bing
  • Implemented Visa Checkout and PayPal options based off customer feedback on what they’d prefer
  • Ran numerous A/B testing on layout design to see what converted higher checkouts
  • Implemented abandoned cart recovery






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