Archives: Projects
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webuyanycar.com – Email Campaigns
Working for webuyanycar.com was a unique opportunity for me and my first experience with an e-commerce style website. Our goal here was converting online leads to appointments to buying their car so the VP of Marketing tasked me with creating and implementing an automatic campaign triggered by the interactions made by our customers. My role…
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Kitchen & Company – Social Media
One of the first projects I tackled while working at Calvert Retail was their social media presence. Low engagement, lack of likes and followers, and infrequent postings did not resonate with the vibe and tone that was portrayed for our guests during an in-store experience. My role included: Posting real tweets vs auto-feeding from Facebook…
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NVR – The Works
Summer 2016 was a difficult year for home sales in the Philadelphia-area market, as our buyers generally spend time vacationing in nearby Delaware and New Jersey beaches. The Works was a summer-long campaign geared a second time, move-up buyers. We created a specific campaign with model creative, email marketing, and social media advertising to increase…
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Kitchen & Company – Mt Pleasant
About After owning 8 stores, Mt. Pleasant, SC was Calvert Retail’s 9th location in a new market. Recognizing the need to keep up with the sleek look of competitors like Williams Sonoma, the company CEO and I worked closely together to recreate a look that remained true to the original stores, but focused on a…
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NVR – Community Launch
The community launch process focuses on strategizing entering new developments. At 150 days prior to opening, we begin the process involving sales, division and land managers meeting with marketing to explain the community. This meeting includes our region’s highest level executives as well as managers in the field and requires different explaining and reasoning for…
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NXTsports – Summer 2020
As the VP of Marketing at NXTsports, I was assigned to oversee the million-dollar seasonal launches. At NXT there are 2 seasons lacrosse is played – Fall, which takes place in October & November, and Summer, which begins in May and extends through July. The most difficult process is finding something that is not only…
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Kitchen & Company – Website Redesign
Kitchen & Company’s website was one of my greatest challenges and accomplishments while working at Calvert Retail. With over 12,000 SKUs and every item loaded to the website, I worked directly with WebLinc to create an optimal online shopping experience for our guests. My role directly included: Graphic design elements implemented on the main page…
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NLV Productions – AdRoll Campaigns
When the President of video production company, NLV, discussed implementing AdRoll into their company’s marketing strategy, admittedly it was a new area for me. I had previously worked within Google AdWords and was more familiar with a cpc based program. AdRoll serves ads differently in that it is impression-based. These campaigns were triggered to follow…
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NXTsports – Nike Training Day
While holding the Vice President of Marketing role at NXT, we were presented with the opportunity to partner with Nike Lacrosse in an unprecedented multi-year contract. Nike Training Day was put together in 2 months and involved direct relationship with the internal operations team, Nike representatives, third-party vendors including facility and rental agreements, and staffing.
Kaela Mast 